The Truth About Military Discounts: When Saving Isn’t Really Saving

For many Veterans and military families, the words “military discount” show up everywhere—on flights, electronics, restaurants, and even online shopping. They can be helpful, but they can also create a false sense of saving. The truth is that a discount only benefits you if it truly saves you money and fits within your overall spending and savings plan (budget) and doesn’t quietly lead you to overspend.

A Discount Doesn’t Always Equal a Deal

Just because something is labeled a military discount doesn’t mean it’s the lowest price available. Some businesses offer a small percentage off while raising the base price. Others exclude sale items or tack on extra fees that cancel out any real savings.

Before you buy, take a minute to compare prices. Many Veteran shoppers have found that a “10% military discount” can still cost more than a regular sale elsewhere. Always check the total cost, not just the advertised savings.

Watch Out for “Discount Gimmicks” and Scams

Scammers often target Veterans with fake “military offers” or online discounts that sound too good to be true. The Better Business Bureau and Department of Veterans Affairs have warned about fraudulent listings for vehicles, housing, or travel deals that vanish once payment is sent.

If a company asks for unusual payment methods, requests personal details upfront, or pressures you to act quickly, step away. Also, visit the official site of the brand offering the deal to verify that the military discount exists.

Use Discounts to Save, Not Spend More

Military discounts can be a smart financial tool, but only if they fit into your plan. Before checking out, ask yourself:

1. Is this already in my budget? If not, even a good discount can lead to overspending.

2. Is this really the best price? Compare it with other retailers, coupons, or sales.

3. Can I redirect what I saved? Move that $10 or $20 into your emergency fund, savings account, or debt payoff plan instead of using it to buy more.

That’s how you can turn short term savings into long term progress.

Tips for Veterans Trimming Holiday Spending

• Plan your spending first. Make your holiday budget, then see where discounts can stretch it, not the other way around.
• Double-check “military rates.” Hotels and flights sometimes list a “military rate” that isn’t cheaper than public prices.
• Avoid emotional spending. Some brands frame discounts as “honoring your service” to push urgency. Stay focused on what serves your goals.
• Support Veteran-owned businesses that price fairly and offer transparency, not inflated “discount” pricing.

Need Support? Veteran Saves offers free financial coaching through our partnership with the Foundation for Financial Planning. You can also take the Veteran Saves Pledge to build better savings habits.